Pendampingan Penggunaan Digital Marketing dalam Meningkatkan Hasil Penjualan Komoditas Teh, Durian dan Beras Mentik

Abstract

There is a lot of potential for producing tea, durian, and mentik rice commodities in Sine Village, Ngawi Regency. Nevertheless, these products' marketing is still restricted and subpar. Therefore, in order to improve the sales results of these commodities, support for the use of digital marketing is required. The goal of this support is to help farmers and traders become more proficient in using digital marketing channels to promote their goods. The coaching approach involves instruction and hands-on support in utilizing digital marketing channels including social media and online marketplaces. The outcomes of the aid demonstrate that the use of digital marketing can boost the sales of commodities including tea, durian, and mentik rice in Sine Village, Ngawi Regency. Farmers and traders are also better equipped to promote their goods via digital technologies thanks to this help. Therefore, helping with digital marketing could be one way to boost sales of Teh, Durian, and Mentik Rice products in Sine Village, Ngawi Regency.