Sinergi Inkubator Bisnis dan Budaya dalam Pengembangan Wirausaha Mahasiswa melalui Pameran Ekonomi Kreatif di Festival Rimpu Mantika

Abstract

The development of student entrepreneurship is a key strategy to address unemployment challenges and promote the growth of the creative economy in Indonesia. This study explores the synergy between business incubators and local cultural preservation through student participation in creative economy exhibitions at the Rimpu Mantika Festival in Bima, West Nusa Tenggara. The implementation method includes stages of planning, developing culture-based products, entrepreneurship training, and direct involvement in exhibitions. The results indicate that student participation not only enhances entrepreneurial skills and expands business networks but also fosters product innovation by incorporating local cultural values as a competitive advantage. The main challenges identified include limited post-event mentoring, lack of strategic integration with the tourism sector, and restricted access to technology. Nevertheless, the program has delivered positive impacts, such as increased sales turnover and the establishment of a culture-based entrepreneurial ecosystem. In conclusion, the synergy between business incubators and cultural festivals serves as an effective model for creating innovative and adaptive young entrepreneurs who contribute to cultural preservation and sustainable regional economic development.