Peningkatan Kapasitas Petani Padi Di Desa Pasar Melintang melalui Pemasaran Digital Berbasis Hukum

Abstract

Community Service (PkM) activities in Pasar Melintang Village aim to increase the capacity of rice farmers in facing digital marketing challenges. The main problems are limited market access, low understanding of digital marketing, and minimal knowledge of electronic transaction law. Activities are carried out through a participatory approach, lectures, workshops, and mentoring, with materials covering digital marketing, the use of social media and e-commerce, and related legal aspects. As a result, farmers' understanding of digital marketing and legal awareness has increased, and several farmer groups have begun to utilize digital platforms for sales, with a positive impact on market volume and reach.