Scale-Up UMKM Desa Tu melalui Digital Branding sebagai Upaya Peningkatan SDGs Desa

Abstract

Community service is a tangible effort to support the achievement of the Sustainable Development Goals (SDGs) at the village level, particularly in enhancing local economic development. This activity aims to assist entrepreneurs in Tu Village, who produce Teku Sambal, a processed product from local agricultural and fishery resources—in improving the quality of their businesses. Through socialization and training, entrepreneurs were provided with knowledge about digitalization strategies to brand their products. This approach not only enhances the market competitiveness of the products but also expands their market reach digitally, contributing to increased income for the entrepreneurs. The results of this activity indicate that knowledge of digitalization can be an effective solution to support sustainable economic growth in rural communities.