Edukasi Manajemen Bisnis Dan Kepedulian Lingkungan Untuk Keberlanjutan UMKM Pesisir

Abstract

The Klui Coast region itself has significant creative economic potential, particularly through tourism activities and MSMEs specializing in Lombok's culinary specialties. Most businesses in this area do not yet understand the importance of implementing structured business management. Based on initial observations by the community service team, most businesses still rely on traditional systems without strategic planning and sound financial management. This situation makes it difficult for businesses to grow, and some are even unable to survive in the long term. This community service activity uses a participatory community engagement approach, actively involving the community and coastal businesses throughout the entire process. This approach was chosen so that educational materials and environmental actions could be directly applied to field needs. Through education on business planning, financial management, marketing, and environmentally-based operational practices, participants gain practical knowledge that can be immediately applied to improve the quality and competitiveness of their businesses.