Implementation of Business Ethics in Building Consumer Trust in the MSME Sector
DOI:
https://doi.org/10.54951/jabm.v1i1.853Keywords:
business ethics, Consumer Trust, MSMEAbstract
The purpose of this study is to analyze the effect of the application of business ethics on consumer trust in the MSME sector, with a case study on Warung Oma Sri in Medan. Quantitative method with data collection by questionnaire to 30 respondents, namely customers of Warung Oma Sri. The data were analyzed with multiple linear regression to test the relationship between the independent and dependent variables. The ethics findings show that the application of business has a significant influence on consumer trust. Regression analysis shows that the higher the application of business ethics, the greater the level of consumer trust. Based on the results of the F as well as t-tests, the research model proved to be significant, with the application of business ethics playing a major role in increasing consumer trust at Warung Oma Sri.
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