The Influence of Business Ethics, Corporate Social Responsibility, and Environmental Sustainability on Consumer Loyalty
DOI:
https://doi.org/10.54951/jabm.v1i1.788Keywords:
Business Ethics, Corporate Social Responsibility, Environmental Sustainability, Consumer LoyaltyAbstract
This research aims to analyze the influence of business ethics, corporate social responsibility (CSR), and environmental sustainability on consumer loyalty. Business ethics reflects the moral values held by a company in its daily operations, while CSR refers to a company's social responsibility towards society and the environment. Environmental sustainability, which focuses on a company's efforts to maintain a balanced ecosystem, is increasingly becoming a concern for consumers when choosing products or services. This study uses quantitative methods with data collected through questionnaires to explore how these three factors can significantly influence consumer loyalty. The research results show that business ethics, CSR, and environmental sustainability have a positive influence on consumer loyalty. Consumers who feel that a company acts ethically, participates in social activities, and cares about the environment tend to be more loyal to the brand. These findings provide important implications for companies to pay more attention to ethical and social responsibility aspects to build long-term relationships with consumers.
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