The Influence of Business Ethics, Company Transparency, and Leadership Commitment on Financial Performance in the Digital Era
DOI:
https://doi.org/10.54951/jabm.v1i1.782Keywords:
Business Ethics, Corporate Transparancy, Leadership Commitment, Financial Performance, Digital EraAbstract
This research aims To analyze the influence of ethics of business, transparency company, and commitment leadership on corporate financial performance in the digital era. The objective of this research is a company that has applied digitalization in operations, with a population of technology and financial services companies in Medan City. Data was collected through a survey using distributed questionnaires to 30 respondents, who were then analyzed using the method of multiple linear regression. Statistical tests include a t-test for partial analysis, an F-test for testing simultaneously, and analysis validity and reliability Instruments. Research shows that ethical business, transparency, and commitment leadership influence financial performance. However, partially, only ethics business and commitment approaching leadership influence significantly, while transparency company has insignificant influence. This conclusion underlines the importance of synergy between the three variables To create stability and improve the company's financial performance in the digital era.
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