Peningkatan Daya Saing UMKM ‘Aisyiyah Riau melalui Keuangan, Digitalisasi, dan Legalitas Usaha

Abstract

This community service activity aims to increase the capacity of UMKM actors fostered by 'Aisyiyah Riau Region in terms of business management and digital marketing. The activity was carried out in Pekanbaru City during October 2024, involving 14 SMEs, all of which are managed by women. The main problems of partners include minimal financial records, ignorance of business legality procedures, and marketing that is still conventional. The implementation method includes identifying partner needs, interactive training, simulations, and mentoring. The training consists of three sessions: digital financial governance, legality management (NIB, PIRT, halal), and digital marketing transformation. The results of the activity showed an increase in participants' knowledge and skills in business management, legality, and online marketing. This program shows significant potential in empowering women's economy and strengthening SMEs in a sustainable manner.