Pelatihan Peningkatan Penjualan BUMDES Melalui Aplikasi E-Commerce

Abstract

BUMDes is one of the village's assets which aims to increase village's economic income. However, in practice, several BUMDes still have limitations in marketing their products. BUMDes consumers are only limited to the communities around BUMDes, so BUMDes turnover is very small, even though many BUMDes products are superior products that can be introduced more widely. Therefore, this community service was created to train BUMDes in marketing their products online through e-commerce applications. This activity is carried out through several stages, namely survey and preparation, implementation consisting of socialization, tutorials and practice, and monitoring and evaluation. In this activity, BUMDes managers input BUMDes profiles and their products into the e-commerce application. BUMDes managers, especially BUMDes Mandiri Jaya, feel very helped by the e-commerce application and plan to create new products and collaborate with many parties to advance their BUMDes.