Pelatihan Digital Marketing Pada Media Sosial Dan Marketplace Produk Usaha Mikro Kecil Dan Menengah (UMKM)

Authors

  • Arini Arini Universitas Lancang Kuning
  • Andi Zahran Budiman Universitas Lancang Kuning
  • Restu Agung Maulana Universitas Lancang Kuning
  • Elizabeth Siagian Universitas Lancang Kuning
  • Aprilia Milanda Putri Universitas Lancang Kuning
  • Ummi Fadhilah Ramadani Universitas Lancang Kuning
  • Oktavyandi Situmorang Universitas Lancang Kuning
  • Muhammad Rizky Universitas Lancang Kuning
  • Petra Franciscus Universitas Lancang Kuning
  • Nur Kaisah Universitas Lancang Kuning
  • Putri Feby Febryanti P Universitas Lancang Kuning
  • Indah Juniyanti Universitas Lancang Kuning
  • Nike Lina Universitas Lancang Kuning
  • Feronika Br. Simamora Universitas Lancang Kuning
  • Erawati Manalu Universitas Lancang Kuning
  • Triani Angelika Sinaga Universitas Lancang Kuning

DOI:

https://doi.org/10.54951/comsep.v5i3.686

Keywords:

training, Digital Marketing, Social Media, Marketplace, products, MSMEs

Abstract

This training activity aims to provide education to MSME actors in Sialang Munggu Village in understanding and skills in using the marketplace so that MSME actors can understand good and correct promotional methods, especially in terms of online sales. The method of this training activity is by providing direct/face-to-face socialization regarding Digital Marketing on social media and the MSME product marketplace. The hope of implementing this training is that MSMEs can understand and be skilled in using the marketplace so that when they make online sales they will have higher quality, which will have an impact on increasing income in the future.

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Published

2024-10-04

How to Cite

Arini, A., Budiman, A. Z. ., Maulana, R. A. ., Siagian, E. ., Putri, A. M. ., Ramadani, U. F. ., Situmorang, O. ., Rizky, M. ., Franciscus, P. ., Kaisah, N. ., P, P. F. F. ., Juniyanti, I., Lina, N. ., Simamora, F. B. ., Manalu, E. ., & Sinaga, T. A. (2024). Pelatihan Digital Marketing Pada Media Sosial Dan Marketplace Produk Usaha Mikro Kecil Dan Menengah (UMKM). COMSEP: Jurnal Pengabdian Kepada Masyarakat, 5(3), 174-180. https://doi.org/10.54951/comsep.v5i3.686

Issue

Vol. 5 No. 3 (2024): COMSEP: Jurnal Pengabdian Kepada Masyarakat

Section

Articles