Efektivitas Pembukaan Rekening Secara Online Melalui Layanan Digital Saving Pada Bank BRI Kantor Kas Chevron Rumbai
Keywords:
Digital Saving, Effective, E-Service Quality, BRIMoAbstract
This study aims to find out how effective account opening is, the obstacles experienced, the mechanism for opening an account, and the advantages that customers get when using digital saving services. The location of the research was conducted at the Chevron Rumbai Cash Office. This kind of research uses a descriptive methodology and is qualitative. Primary data and secondary data were the sources of the data used in this study. The data analysis tool used in this study is NVivo 12. The results of this study are (1) Account opening through digital saving services at BRI Chevron Cash Office has been effective, (2) The obstacles that usually occur when using digital saving service can come from internal and external factors, ( 3) The mechanism for opening an account through digital saving services at BRI's Chevron Cash Office is considered to be in accordance with the established procedures determined by the company, (4) Customers who use digital saving services when opening an account will get the advantage that customers are automatically registered as BRI Mobile Banking (BRIMo) users, BRI Bank KK Chevron Rumbai has successfully implemented Electronic Service Quality (E-Service Quality).
References
Aeni, S. N, & Mirza, M. (2021). Factors that Influence Customers’ Interest in Saving Btpn Jenius Digital Savings in Tangerang Area. International Journal of Innovative Science and Research Technology, 6(3), 1310-1317.
Al-dweeri, R. M., Ruiz Moreno, A., Montes, F. J. L., Obeidat, Z. M., & Al-dwairi, K. M. (2019). The effect of e-service quality on Jordanian student’s e-loyalty:an empirical study in online retailing. Industrial Management and Data Systems, 119(4), 902-923. https://doi.org/10.1108/IMDS-12-2017-0598
Amel, A. F. (2020). Pengaruh Promosi Penjualan dan E-Service Quality Terhadap Keputusan Penggunaan Aplikasi Ovo. JRMSI: Jurnal Riset Manajemen Sains Indonesia, 11(2), 201-223. https://doi.org/10.21009/jrmsi.011.2.01
Ayu, R. (2022). IMPLEMENTASI DIGITAL SAVING DALAM MEMPERBAIKI MUTU LAYANAN PADA BANK RAKYAT INDONESIA KANTOR CABANG JEMBER (Doctoral dissertation, UIN KH Achmad Siddiq Jember).
Azmi, Z., Nasution, A. A., & Wardayani, W. (2018). Memahami Penelitian Kualitatif dalam Akuntansi. Akuntabilitas, 11 (1), 159-168.
Dailysocial.id. Tiga Tantangan Perbankan Indonesia Mengadopsi Teknologi Digital. Diakses 16 Agustus 2022. https://dailysocial.id/post/tantangan-perbankan-digital.
Harjuniati, A. (2021). Pengaruh Kepercayaan, Kualitas Web dan Persepsi Risiko Terhadap Minat Menabung Produk Digital Saving BRI di Masa Pandemi Covid-19 (Studi Kasus pada Nasabah BRI Cabang Jatinegara). (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta).
Hootsuite & We Are Social. (2021). Digital 2021: The Latest Insights into The State of Digital. Hal 17.
https://bukarekening.bri.co.id/digital-saving/
Ikatan Bankir Indonesia (IBI) Dan Lemabaga Sertifikasi Profesi Perbankan (LSPP), 2014. Mengelola Kualitas Layanan Perbankan, Jakarta Pusat : PT.Gramdeia Pustaka Utama.
Katadata, Tim Publikasi. 2020. “BRI Buka Rekening” Platform Digital Saving Lebih Dekat dengan Nasabah. https://katadata.co.id/timpublikasikatadata/financial/5f07dfbdd9343/bri-buka-rekening-platform-digital-saving-lebih-dekat-dengan-nasabah. Diakses pada 14 Agustus 2022.
Mulyasa, E. 2002. Manajemen Berbasis Sekolah. Bandung: Remaja Rosdakarya. Hal 88.
Nurmaliki, S., & Mirza, M. (2021). Factors Affecting the Intention to Adopt Digital Banking by Digital Saving Customers (Case Study of Syariah Mandiri Bank). International Journal of Innovative Science and Research Technology, 6(6), 504-513.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL a multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233. https://doi.org/10.1177/1094670504271156
Rachmadhania, N., Wilopo, W., & Pangestuti, E. (2017). Pengaruh Efektivitas Iklan Online Terhadap Minat Berkunjung serta Dampaknya pada Keputusan Berkunjung Wisatawan Mancanegara ke DKI Jakarta. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 46(1), 210-217.
Rani, I. D. (2022). Pengaruh Efektivitas Pembukaan Rekening Online dan Promosi terhadap Minat menjadi Nasabah Bank Syariah Indonesia di Masa Pandemi Covid-19 (Studi Kasus Bank Syariah Indonesia di Jawa Timur).
Sa’diyah, W., & Marlena, N. (2018). Use of E-Toll Card: Satisfied Consumers?. Jurnal Manajemen Motivasi, 14(2). 73. http://dx.doi.org/10.29406/jmm.v14i2.1193
Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Sugiyono, 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Wildan, M. (2019). Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas dan Risiko terhadap Minat Bertransaksi Menggunakan Financial Technology (Fintech) [The Influence of Perceived Ease of Use, Effectiveness and Risk on Interest in Transactions Using Financial Technology]. Fakultas Ekonomi dan Bisnis Islam.
