COMSEP: Jurnal Pengabdian Kepada Masyarakat

Penanganan Dampak Psikologis pada Remaja Penyintas Letusan Gunung Lewotobi dengan Teknik Photovoice

2025-12-07T02:48:46+00:00

The eruption of Mount Lewotobi Laki-Laki in East Flores Regency had a major impact on the community, with more than 13,176 people affected. The limited availability of professional psychological personnel in the affected areas increases the risk that symptoms of anxiety, trauma, and depression will develop into more severe psychological disorders. Therefore, effective and sustainable psychological interventions are needed to support adolescent survivors. The psychological intervention using the Photovoice technique for adolescent survivors of the Mount Lewotobi eruption aims to increase adolescents’ awareness of the psychological impacts of disasters, as well as to build hope and strengthen their coping skills in dealing with trauma. This intervention involved a non-governmental organization, the Indonesian Planned Parenthood Association (Perkumpulan Keluarga Berencana Indonesia/PKBI), through the PKBI youth forum in Lewolaga Village, East Flores. The methods employed included the Photovoice technique, group and individual counseling, and training in Psychological First Aid. Pre-test and post-test results showed an improvement from a pre-test score of 62.2% to a post-test score of 80.3%, with an average increase of 17.7%. The Photovoice technique was shown to provide participants with an opportunity to express thoughts and emotions related to traumatic experiences through a safe medium. Overall, this intervention was considered effective in enhancing adolescents’ capacity and was relevant to the psychosocial needs of disaster-affected communities.

Pendampingan Implementasi Financial Technology Sebagai Upaya Optimalisasi Laporan Keuangan UMKM Desa Sawah Baru Kabupaten Kampar

2025-12-21T06:08:33+00:00

Various obstacles are still faced by Micro, Small and Medium Enterprises (MSMEs) in their operations, one of which is making financial reports that are not optimal because they still use traditional recording using notebooks, so it is time-consuming and ineffective, especially if the report book is lost. The implementation of this community service is the answer to various obstacles faced by MSMEs, especially in the preparation of financial statements using financial technology through the LAMIKRO application which can be accessed by all MSMEs using android or a website developed by the Ministry of Cooperatives and SMEs. The mechanism carried out in this training activity is the presentation of material directly and assistance to participants in making financial reports on the application, the participants are guided to carry out the transaction input process on the application until it becomes a financial report. This activity was carried out by lecturers of the Accounting Study Program, Faculty of Economics and Business, University of Riau and then attended by 30 MSME participants in Sawah Baru village, Kampa District, Kampar Regency. The results of the participants' training showed a change in the increase in understanding and knowledge of MSME financial statements and financial technology from the initial correct answer of only 38% to 88%. This service activity is very effective in helping MSMEs in implementing financial technology in the preparation of financial statements and supporting optimizing MSME operational activities to financial management.

Transfer Teknologi Bioflok untuk Penguatan Manajemen Usaha KUBE Budidaya Lele

2025-12-26T18:37:28+00:00

Micro, small, and medium enterprises (MSMEs) in catfish aquaculture play an important role in supporting community-based economies, yet they often face challenges related to limited production capacity and weak business management. This community service program aimed to transfer biofloc-based catfish culture technology to strengthen business management and enhance production capacity of the “Maju Bersama” Community Business Group “Kelompok Usaha bersama” (KUBE) in Industritenayan, Pekanbaru. The program employed a participatory approach consisting of socialization, business management training, biofloc technology transfer, technical demonstrations, and production mentoring over one to two culture cycles. The results indicated improvements in partners’ managerial capacity, reflected by the implementation of clearer task distribution, basic financial record-keeping, and more structured production planning. The application of the biofloc system also contributed to improved production stability and more efficient culture management. These findings demonstrate that integrating appropriate technology transfer with managerial capacity strengthening can effectively enhance the independence and sustainability of aquaculture MSMEs. This community empowerment model has strong potential for replication in other aquaculture-based community groups with similar characteristics

Pelatihan Penentuan Harga Pokok Produksi Kerupuk Bagi UMKM Di Kabupaten Siak

2026-01-07T06:09:56+00:00

The main problem faced by SMEs is the inability to calculate the cost of production accurately, resulting in uncompetitive selling prices. This community service activity aims to improve the ability of SME cracker producers to calculate the cost of production accurately. The implementation method includes an initial survey to identify the needs and characteristics of SMEs cracker producers, followed by training that includes material delivery and hands-on practice in calculating the cost of production using the full costing method. The training was held on October 31, 2024. The results of the activity showed an increase in participants' understanding of production cost components, both direct and indirect costs, as well as their ability to apply the full costing method to determine the cost of production. This activity provides benefits for SMEs partners in the form of increased ability to set more competitive selling prices, thus potentially increasing the competitiveness of local cracker products in the market.

Pendampingan Digital Marketing Untuk Meningkatkan Engagement Dan Penjualan Pada CV Avero Indonesia

2025-12-12T06:00:44+00:00

The digital marketing performance of CV Avero Indonesia was not optimal due to inconsistent Instagram content management, limited creativity, and the absence of data-driven strategies, resulting in low engagement and stagnant sales. This community service program aimed to improve engagement and sales through mentoring in Instagram content optimization. The methods included an initial digital assessment, content strategy planning, implementation of creative content (interactive stories, trend-based reels, and viral comment strategies), and performance evaluation using insight and sales data. The results showed a significant increase in Instagram insights from 9,800 views to 50,000 in September and 122,000 in October, accompanied by an increase in sales from 3,591 units to 6,744 units. This program also provides practical implications for MSMEs by offering a low-cost, easy-to-implement, and content-based digital marketing strategy that supports sustainable engagement and sales growth.

Pemberdayaan Masyarakat dalam Pencegahan dan Penanganan Awal Keracunan Pestisida di Desa Sari Galuh

2025-12-12T06:03:13+00:00

Improper pesticide use poses significant health risks, particularly for farmers and rural communities who are directly exposed to these chemicals. The aim of this community service activity was to improve community knowledge and skills related to safe pesticide use and the proper use of personal protective equipment (PPE). The program was conducted on 30 September 2025 in Sari Galuh Village, Tapung District, Kampar Regency, Riau Province. The methods included educational sessions, interactive discussions, and simulations on correct PPE use during pesticide handling and application. Knowledge evaluation was carried out using pre-test and post-test assessments to measure changes before and after the intervention. A total of 54 participants, consisting of farmer groups, health cadres, and youth organization members, took part in the activity. Of these, 34 participants completed both pre-test and post-test questionnaires and were included in the analysis. The evaluation results showed an increase in knowledge scores following the intervention, indicating that the educational activities were effective in strengthening community capacity to prevent health risks associated with pesticide exposure. Similar programs are recommended to be implemented sustainably and expanded to other rural areas as part of efforts to mitigate pesticide-related health risks at the community level.

Pemberdayaan UMKM Desa Pinang Sebatang Barat Melalui Digitalisasi Dan Branding

2025-09-20T03:04:20+00:00

The Community Service Program of Group 87 was conducted in Pinang Sebatang Barat Village, Tualang Sub-district, Siak Regency, with a focus on the development of Micro, Small, and Medium Enterprises (MSMEs). The main problems faced by the partners included the lack of systematic MSME data collection, weak branding and packaging innovation, limited financial record-keeping, and minimal use of digital marketing. This activity aimed to improve the capacity of MSMEs to manage their businesses more professionally and competitively. The implementation methods included observation and MSME mapping, training on branding, packaging, financial record-keeping, and digital marketing, direct practice assistance, and a mini bazaar as a product promotion event. A total of 10 MSMEs participated in the training, and 7 MSMEs took part in the mini bazaar. The evaluation showed an increase in participants’ understanding, with 80% understanding the concept of branding, 82% able to create labeled packaging, 75% mastering simple financial record-keeping, and 85% successfully creating business accounts for digital marketing. Overall, 90% of participants stated that the activities were beneficial and applicable.

Pendampingan Perizinan Pakan Ruminansia dan Ikan Berbasis Ampas Sagu pada BUMDes Rumbio Nusa Mandiri

2026-01-11T10:41:32+00:00

The abundant sago waste in the Meranti Islands Regency is often discarded, causing significant environmental pollution. However, this waste has great potential to be utilized as animal and fish feed, considering its nutritional content such as starch, crude fiber, and protein. This community service program aims to provide socialization and assistance to Bumdesma Rumbio Nusa Mandiri regarding the licensing of sago waste-based feed products, namely PARUS (Ruminant Feed from Sago) and PASI (Utilization of Sago Waste for Fish). The implementation methods include the preparation of licensing documents, technical training for the community, and assistance in the licensing application process in accordance with government regulations. The program also includes education on the importance of utilizing waste as an economic solution and reducing environmental pollution. The expected outcomes of this program include obtaining distribution permits for the feed products, scientific publications, enhancing the community's skills in sago waste management, and reducing environmental impacts. This program supports the sustainability concept by promoting more effective and environmentally friendly management of local resources.

Pendampingan Masyarakat dalam Pembuatan Minyak Jelantah Menjadi Lilin Aroma Terapi di Kelurahan Temindung Permai, Samarinda

2025-09-02T14:52:37+00:00

Used cooking oil is household waste that is often disposed of carelessly, potentially polluting soil and water bodies due to its water-insoluble nature. This condition can cause environmental disturbances such as increased COD and BOD, as well as damage to aquatic ecosystems. This community service activity aims to Program of Kampung Sampah Bernilai (SALAI) in RT 02, Temindung Permai Village, Samarinda, through training in the production of aromatherapy candles as an effort to utilize waste cooking oil into products with economic value. The methods used were counseling and hands-on practice with the RT head and the Dasa Wisma group, accompanied by pre-test and post-test questionnaires to measure the increase in participants' knowledge. The results of the activity showed a significant increase in participants' understanding of the utilization of used cooking oil, with an average initial knowledge of only 5% increasing to 100% on five main indicators, including knowledge about the utilization of used cooking oil, experience in making candles, identification of materials, benefits for the environment, and steps in making candles. All participants (100%) expressed enthusiasm and interest in continuing production as a home business opportunity. In conclusion, this program has succeeded in increasing the community's knowledge and skills in managing used cooking oil waste creatively and in an environmentally friendly manner, and has the potential to become a model for sustainable empowerment for other .

Pelatihan Literasi Keuangan Digital untuk Mendorong Kemandirian Ekonomi Siswa SMKN 1 Ciruas

2025-12-11T03:04:25+00:00

Low levels of digital financial literacy among students have become a critical issue amid the rapid expansion of financial technology in everyday life. This condition may lead to unwise financial behavior and insufficient readiness for achieving economic independence. Therefore, this Community Service program was conducted to enhance the digital financial literacy of students at SMKN 1 Ciruas, Serang Regency, Banten. The program employed interactive lectures, simulations of digital financial applications, hands-on practice in personal financial budgeting, group discussions, and evaluation through pre-test and post-test instruments. The results revealed that the highest improvements were observed in Digital Transaction Security (69.0%) and Budget Planning (66.1%), indicating the effectiveness of the training in areas that were previously the weakest. Overall, the average improvement ranged from 55% to 69%, demonstrating the strong impact of the training and mentoring on students’ understanding and practical application of digital financial literacy. These findings confirm that practice-based digital financial literacy training plays a strategic role in fostering prudent and sustainable financial behavior as a foundation for students’ economic independence.

Peningkatan Soft Skill Akuntansi Siswa Siswi SMK Menggunakan Software Zahir Accounting

2025-12-11T09:54:37+00:00

This community service activity was carried out because students at the vocational schools, especially accounting study program at SMK Muhammadiyah 1 Ciputat, had difficulty finding jobs (both during internships and after graduation). This was due to the lack of accounting jobs for SMK students, as companies considered that SMK students did not have sufficient accounting skills compared to vocational or undergraduate students. Therefore, SMK students needed additional skills, especially regarding the practical use of accounting software, to be able to compete with other job seekers. The use of accounting software makes the process of journaling and financial reporting easier and shorter. At school, students only learn one software program, MyOB, even though there are several types of accounting software used by companies, including Accurate, Zahir, MyOB, SAP, and others. This community service activity which was conducted by the Faculty of Economics and Business, Muhammadiyah University of Jakarta aimed to provide practical training on the use of Zahir Accounting software with participants of grade XII students of SMK Muhammadiyah 1 Ciputat. The training trainer was a highly communicative laboratory lecturer, so the material was delivered clearly. Feedback from participants was that 100% gave a positive response to this training and felt that Zahir software was easier to use than the software they learned at school. This activity is expected to be valuable experience for participants and can provide additional knowledge so that participants are superior when competing with other job seekers.

Peningkatan Kapasitas Masyarakat Melalui Pelatihan Pembangunan Gapura Di Sungai Ambang RW 03

2026-01-07T10:34:56+00:00

Community service is an integral part of the Tri Dharma of Higher Education aimed at enhancing community capacity and self-reliance. This program was conducted in RW 03, Sungai Ambang Village, with the objective of improving community capacity through a training and mentoring program on gate construction as a medium for environmental learning and local identity. The implementation methods included socialization, technical training, hands-on practice, and participatory mentoring. Evaluation was carried out through observation, interviews, and comparisons of conditions before and after the activity. The results showed that 90% of residents actively participated in all stages of the program, while 80% of participants experienced an improvement in basic technical skills, particularly in simple welding and painting. In addition, 85% of residents stated that the neighborhood became easier to recognize and had a stronger visual identity. This program provided benefits in the form of enhanced technical capacity, strengthened community participation, and the establishment of a commitment to sustainable environmental management, with gate construction positioned as a learning medium and supporting output rather than the main physical objective of the activity.

Pemberdayaan UMKM Rotan melalui Literasi Keuangan dan Digital di Aceh Besar

2025-12-07T03:14:27+00:00

MSME rattan artisans in Keude Bieng Village, Lhoknga District, Aceh Besar Regency, continue to face constraints in business financial management and in leveraging digital technology for marketing purposes. These challenges were identified through an initial field-based survey and direct observation of partners’ actual conditions, which revealed weak financial record-keeping practices, the absence of clear separation between household and business finances, and limited use of digital platforms to support product sales. This community service program aimed to enhance the financial and digital capacities of MSMEs in order to promote business independence and sustainability. The program involved 34 rattan artisan entrepreneurs and was implemented through five stages: partner needs identification, training material design, training implementation, evaluation, and the formulation of follow-up actions. The methods employed included lectures, interactive discussions, and the sharing of practical experiences. The results indicate a notable improvement in participants’ understanding and skills related to basic financial record-keeping, the separation of business and household finances, and the utilization of social media and e-commerce platforms for marketing, with 68% of participants meeting the evaluation criteria satisfactorily. Overall, this program generated positive impacts by strengthening partners’ business capacities, with the potential to improve financial management efficiency, expand market access, and enhance the economic sustainability of rattan artisan MSMEs at the local level.

Penerapan Metode Ecobrick Dalam Pengelolaan Sampah Plastik Untuk Fasilitas Perpustakaan Desa Empang Baru

2026-01-07T09:47:13+00:00

Plastic waste remains a serious environmental problem due to its resistance to decomposition and its potential to cause pollution and health risks. This issue is exacerbated by low public awareness and improper waste disposal practices, such as open dumping and burning. To address this problem, an environmentally friendly and value-added solution is needed. This community service activity implemented the ecobrick method, which involves compacting cleaned plastic waste into used plastic bottles to create reusable materials. The program was conducted in Empang Baru Village and involved 30 participants, primarily housewives who frequently handle household plastic waste. The methods included socialization, training, and hands-on practice in producing ecobricks, which were subsequently assembled into chairs for the village library. The results showed that participants successfully understood and applied all stages of ecobrick production, from waste selection and preparation to compaction. The resulting ecobrick chairs were functional and aesthetically pleasing, providing both environmental and social benefits. Overall, the activity increased environmental awareness, practical skills, and community participation in sustainable plastic waste management while supporting local literacy facilities.

Optimalisasi Pengelolaan Usaha Mikro Melalui Penguatan Kapasitas Keuangan Dan Digital Marketing

2025-08-31T14:04:25+00:00

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, contributing 61% to the national Gross Domestic Product (GDP) and employing 97% of the workforce. However, many MSME actors still face challenges in financial management and digital marketing adoption. This community service program aimed to enhance the financial and digital marketing competencies of the Merpati Sakti Business Group in Binawidya District, Pekanbaru. The method used included lectures, hands-on practice, and mentoring sessions, with evaluations conducted through pre-test and post-test assessments. The results showed a significant improvement in participants’ understanding of financial recording and digital promotion, with financial recording comprehension increasing from 40% to 100% and digital content creation skills rising from 0% to 100%. Furthermore, all participants (100%) stated that the training was beneficial for their business development. Therefore, this program effectively improved MSME actors’ financial literacy and digital marketing skills, strengthening their competitiveness and business sustainability.

Transformasi Digital UMKM: Integrasi AI dalam Strategi Content Marketing di Kecamatan Bungah

2026-01-07T10:43:02+00:00

Micro, Small, and Medium Enterprises (UMKM) in Bungah District, Gresik Regency, face significant challenges in digital promotion and marketing, which limits their market reach. Therefore, this community service (PkM) activity was implemented to provide a transformative solution through the integration of artificial intelligence (AI) in the digital content marketing strategy. This PkM activity adopted a training of trainers (TOT) model, targeting Village Heads and Village IT Staff as representatives from 22 villages, with a total of 40 participants. The materials covered the importance of branding for village identity and the utilization of AI tools for UMKM product promotion. The success of this PkM was marked by the high enthusiasm and active participation of the participants, as well as the positive synergy between academics, the sub-district government, and village officials. The results indicate an increase in participants' understanding and practical skills in using AI to create effective promotional content.

Edukasi Manajemen Bisnis Dan Kepedulian Lingkungan Untuk Keberlanjutan UMKM Pesisir

2026-01-07T06:02:18+00:00

The Klui Coast region itself has significant creative economic potential, particularly through tourism activities and MSMEs specializing in Lombok's culinary specialties. Most businesses in this area do not yet understand the importance of implementing structured business management. Based on initial observations by the community service team, most businesses still rely on traditional systems without strategic planning and sound financial management. This situation makes it difficult for businesses to grow, and some are even unable to survive in the long term. This community service activity uses a participatory community engagement approach, actively involving the community and coastal businesses throughout the entire process. This approach was chosen so that educational materials and environmental actions could be directly applied to field needs. Through education on business planning, financial management, marketing, and environmentally-based operational practices, participants gain practical knowledge that can be immediately applied to improve the quality and competitiveness of their businesses.

Pemberdayaan Kader Posyandu Berbudaya Melayu melalui Meta Mind untuk Eliminasi Kanker Serviks

2026-01-10T11:43:32+00:00

Cervical cancer remains the second leading cause of cancer-related deaths among Indonesian women, with 70% of cases detected at an advanced stage. This condition is exacerbated by heightened anxiety, limited health literacy, and the absence of culturally aligned prevention strategies. This empowerment program, grounded in Malay cultural traditions, aims to enhance VIA (Visual Inspection with Acetic Acid) participation, increase knowledge, and reduce anxiety among eight Posyandu cadres and ten reproductive-age women in Limbungan Baru Village, Pekanbaru. Conducted in six offline sessions from July 7 to November 7, 2025, the intervention integrates interactive education, SEFT enriched with Malay musical elements, VIA practice, and the development of herbal-based complementary therapies. The program resulted in full VIA participation, notable improvements in knowledge, and a 59% reduction in anxiety, indicating strengthened early detection capacity, psychological readiness, and health literacy, with strong potential for sustainable implementation to reduce cervical cancer incidence.

Accounting For Humanity Towards Nursing Homes in Malaysia For Sustainability

2025-12-11T09:01:55+00:00

A non-profit nursing home in Malaysia faced significant financial governance challenges. The estimated monthly operational cost of RM45,000, used to care for 55 elderly residents and support 12 staff members, relies entirely on fluctuating public donations and the founder’s personal contributions. Critical issues arose from the reliance on manual bookkeeping, resulting in a lack of transparency, difficulties in fund classification, and risks of non-compliance with local regulatory bodies. The community service method involved intensive, four-day Technical Guidance. The comprehensive solution included implementing a simplified spreadsheet-based digital bookkeeping system, training in Functional Expense Reporting, and basic sustainability reporting. The key outcome was the successful adoption of the digital system and FER principles by the partner's staff. The partner can now generate a transparent Statement of Financial Activities that clearly segregates Program, Administration, and Fundraising costs. This service successfully enhanced the partner's financial accountability, directly supporting its long-term operational sustainability.

Penguatan Kesehatan dan Literasi Koperasi–UMKM melalui Pengabdian Terpadu di Matawai Pawali

2026-01-07T10:53:59+00:00

This Community Service Program aims to enhance preventive health awareness and improve cooperative and MSME management literacy in Matawai Pawali Village, Waingapu. The village has local economic potential but still faces limitations in public health awareness and business management practices. The program was implemented through collaboration among Sumba Medika, Sumba Volunteer, and the Institut Bisnis Nusantara, involving approximately 100 participants from the local community, cooperative administrators, and MSME actors.The implementation methods included preventive health education and free medical services, literacy training on cooperative and MSME management, assistance in simple financial record-keeping, and evaluation through pre-tests and post-tests. The indicators measured covered participants’ understanding of financial record-keeping, separation of business and personal finances, and profit–loss calculation.The results show an improvement in participants’ awareness of preventive health, enhanced accountability in cooperative management, and increased capacity of MSME actors to conduct basic financial record-keeping. These findings indicate that an integrated approach combining health and local economic empowerment is effective and can be replicated in other villages with similar characteristics.

Pengabdian Masyarakat Terpadu untuk Penataan Lingkungan dan Literasi di Desa Cirarab

2025-12-11T09:06:44+00:00

This Community Service Program (PKM) was carried out in Cirarab Village, Legok District, Tangerang Regency, as an effort to address issues of low digital literacy, limited reading literacy facilities, and the lack of organized village environmental identity. The PKM activities included a socialization session on the dangers of fictitious (fake) links attended by 15 community members, the establishment of a reading corner based on recycled materials, and environmental organization through the installation of street and religious assembly name signs. The evaluation of the activities was conducted qualitatively through direct observation and question-and-answer sessions with three community representatives, without using pretests or posttests. The results showed that participants gained an initial understanding of the characteristics of fictitious links and the importance of information verification, the reading corner began to be used by children as a learning facility, and the village environment became more organized and easier to recognize. This activity demonstrates that community participation–based PKM can serve as an effective initial step in strengthening literacy and improving village environmental organization.

Pemberdayaan UMKM Rengginang Melalui Teknologi Pengering Berbasis IoT dan Pendampingan Usaha

2025-12-11T09:16:53+00:00

This community service program aims to empower and increase the productivity of rengginang UMKM in Bukit Payung Village through the application of appropriate technology and business mentoring. The main problem faced by partners is the drying process which is still traditional and dependent on weather conditions, resulting in inconsistent production results and slow production cycles. In addition, partners have not utilized social media as a marketing tool and do not yet have business legality. The service method includes mentoring the implementation of automatic drying technology based on the Internet of Things (IoT), digital marketing socialization, and assistance in processing business legality in the form of P-IRT and halal certification. The results of the activity showed an increase in production capacity that is more stable without being affected by weather with an average N-Gain value of 0.66, indicating the effective implementation of IoT drying technology. In addition, partners' capabilities in digital marketing and ownership of business legality also increased. This program makes a real contribution to the economic independence of partners and emphasizes the importance of integrating appropriate technology in community service activities.

Pemberdayaan Ekonomi Masyarakat melalui Inovasi Produksi VCO Ramah Lingkungan Berbasis Teknologi Tepat Guna

2026-01-09T11:49:09+00:00

This Community Service Program (PKM) aims to enhance the production capacity and quality of Virgin Coconut Oil (VCO) in Neuheun Village, Mesjid Raya Subdistrict, Aceh Besar, through the application of environmentally friendly and efficient processing technology. The target group for this activity is the "Kelompok Perempuan Tani Sejahtera," a group of 25 women who have significant potential in utilizing coconuts but are limited by technology and knowledge in VCO processing. This program includes training on hygienic and eco-friendly VCO production techniques, business management development, and improvement of product marketing through digital marketing. Additionally, the solutions provided include the provision of simple production tools. The expected outcomes include the improvement of community skills in VCO production, increased quantity and quality of production, reduction of organic waste, and increased family income through wider market access. This program also supports the achievement of the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, decent work, and sustainable consumption.

Pelatihan Digitalisasi Pemasaran dan Pencatatan Keuangan bagi UMKM Kelurahan Gamer

2026-01-14T08:15:47+00:00

This community service activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Gamer Village, Pekalongan City, through the implementation of business digitalization focusing on digital marketing strategies and digital financial record-keeping. The main problems faced by MSMEs in this area include limited utilization of digital media for marketing and manual, unstructured financial record-keeping practices. The activity was conducted using an educative and participatory approach through socialization, training, and hands-on practice. The effectiveness of the program was evaluated by comparing participants’ levels of understanding before and after the activity and observing changes in attitudes and behaviors toward the use of digital technology. The results indicate an improvement in digital literacy, practical skills in utilizing social media for marketing, and increased awareness among MSME actors to adopt digital financial recording and separate personal and business finances. This activity produced positive short-term impacts in the form of initial behavioral changes in business management and has the potential to generate long-term impacts on the sustainability and competitiveness of MSMEs. Moreover, this community service program represents the downstream implementation of research findings on MSME digital transformation adapted to local community needs.

Penyuluhan Strategi Pemasaran Digital bagi Gen Z di Era Ekonomi Atensi

2026-01-19T12:22:11+00:00

Referring to the attention economy era, Multimedia University (MMU) faces complex challenges in maintaining the relevance of its messages amid digital information saturation targeting Gen Z. Gen Z tends to be selective in choosing content, preferring content that is authentic and relevant to their values. Brands must keep up with the rapid development of digital platforms and use creative and efficient marketing strategies, given budget constraints. This community service activity aims to improve the digital marketing strategy capacity of MMU students and teaching staff in building adaptive brand relevance. The implementation method is carried out through strategic counseling that combines audience behavior trend analysis with creative message delivery techniques. The results of the activity show an increase in partners' understanding in transforming conventional communication patterns into digital narratives that are capable of creating active audience engagement. The importance of these community service results lies in strengthening the role of the academic community as managers of institutional image that is responsive to the dynamics of social media. In conclusion, mastery of marketing strategies that focus on audience values and attention is crucial to maintaining the sustainability of the university's digital identity amid global competition.

Pencegahan Dan Penanganan Bullying Di Sekolah Melalui Pendidikan Karakter Berbasis Islam

2026-01-07T09:22:41+00:00

Bullying is a serious issue in educational settings, negatively affecting students’ psychological, social, and academic development. This community service project aimed to prevent and address bullying in schools through an Islamic character education approach. The methods included counseling, discussions, and training for fifty students and five teachers (three teachers and two class teahers) at Baitul Arqam Islamic Boarding School, Aceh Besar. The materials covered the types and impacts of bullying, along with the integration of Islamic values such as ukhuwah rahmah, tawadhu, and empathy. The results indicate that this approach effectively raised students’ awareness to act positively, respect others, and avoid bullying behavior. Teachers also played a key role in instilling character values through learning activities. Therefore, Islamic character education proves to be a strong preventive strategy in creating a safe and harmonious school environment and fostering a generation with noble character.

Budidaya Akuaponik Terpadu Ramah Lingkungan untuk Mendorong Ekonomi Berkelanjutan Masyarakat Desa Hang Tuah

2025-12-07T02:35:13+00:00

The community of Hang Tuah Village faces limited land availability, high water consumption, and suboptimal waste management in conventional fish farming. This community service activity aimed to improve local capacity through the implementation of an environmentally friendly integrated aquaponics system to support a sustainable economy. The methods included training, mentoring, and hands-on implementation of household- and group-scale aquaponics systems using locally available materials. The results showed water savings of up to approximately 70%, fish survival rates of about 95%, and optimal plant growth. In addition, 85% of participants were able to operate and maintain the system independently. The aquaponics system provided tangible benefits by strengthening household food security, creating additional income opportunities, and fostering community collaboration, indicating strong potential for replication in other rural areas.

Revitalisasi Posyandu Untuk Peningkatan Layanan Kesehatan Ibu Dan Anak Di Kelurahan Tuah Madani

2025-09-17T02:04:29+00:00

Pos Pelayanan Terpadu (Posyandu) merupakan salah satu pilar utama dalam pelayanan kesehatan masyarakat, khususnya bagi ibu dan anak. Observasi di RW 04, Kelurahan Tuah Madani, menunjukkan adanya permasalahan berupa rendahnya partisipasi masyarakat dan kondisi fasilitas posyandu yang kurang optimal, sehingga diperlukan revitalisasi untuk memaksimalkan fungsinya. Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kembali peran posyandu sebagai pusat layanan kesehatan berbasis komunitas. Metode yang diterapkan adalah pendekatan partisipatif melalui tahapan observasi, perencanaan, implementasi, kegiatan pendukung, dan evaluasi. Revitalisasi dilakukan dalam dua bentuk: perbaikan fisik berupa pengecatan ulang dan penataan lingkungan, serta kegiatan non-fisik yang mencakup edukasi kesehatan tentang pencegahan diabetes dan senam bersama. Hasil program menunjukkan dampak kuantitatif yang signifikan: partisipasi masyarakat dalam kegiatan penimbangan rutin bulanan meningkat sebesar 86,7%, dan pengetahuan peserta mengenai pencegahan diabetes meningkat sebesar 63,9% berdasarkan perbandingan skor pre-test dan post-test. Disimpulkan bahwa model revitalisasi terpadu yang mengkombinasikan perbaikan fisik dengan kegiatan non-fisik yang edukatif dan partisipatif terbukti efektif dalam meningkatkan keterlibatan aktif dan pengetahuan kesehatan masyarakat.

Penguatan Desa Wisata Wringinanom Melalui Sociopreneurship Olahan Susu Karang Taruna

2025-12-07T02:40:04+00:00

Wringinanom Village is the gateway to Bromo tourism and was awarded as a tourist village in 2024. The award has not fully involved community groups. The objectives of implementing community service activities are: 1. Increasing student awareness of the community through the implementation of community service, 2. Improving the social welfare of partners, namely Karang Taruna through dairy socio-creneurship activities. The method of implementing the activity stages is as follows: 1). Coordination 2) Socialization, 3). Program implementation and technology implementation, 4) FGD, 5) Evaluation. The results of community service are an increase in the mindset of Karang Taruna socio-preneurship to 80%, an increase in knowledge of dairy products by 80%, an increase in knowledge of production management and marketing of dairy products by 80%, an increase in skills in using milk cracker slicing machines by 90%, production of milk cracker slicing machines by 25/month and production of milk candy by 50 boxes/month. The conclusion is the Community Empowerment Program by students has an impact on the income of youth organizations through sociopreneurship in dairy processing while strengthening the Wringinanom Tourism Village with local dairy products.

Transformasi Pemasaran UMKM melalui Pendampingan Strategi Pengembangan Usaha Adaptif

2026-01-26T12:45:24+00:00

This community service activity aims to improve the understanding and readiness of MSME partners in implementing adaptive marketing strategies through assistance in the 4P marketing mix (product, price, place, promotion). The implementation methods include identifying partner problems, providing counseling on marketing concepts, training on the application of the 4P strategy, and mentoring in the preparation of business development plans. The results show an increase in partners’ understanding of marketing strategies, as indicated by 82% of participants being able to identify target markets, develop pricing strategies based on costs and value, and design simple digital-based promotional plans. In addition, all partners were able to independently prepare short-term business development plans. This activity contributes to enhancing MSMEs’ readiness to adapt to market dynamics and to strengthening sustainable business competitiveness.