Pelatihan Digital Pemasaran Sebagai Upaya Peningkatan Pemasaran Produk Industri Rumah Tangga berbasis Singkong

Abstract

Digital Marketing has a big influence on the competitive advantage of MSMEs in marketing their products. However, in reality, many MSMEs still do not know and do not understand digital marketing. All lines have begun to transform from conventional to digital. To improve and develop a business, one of the factors needed is reliable marketing.   Sialang Sakti is one of the villages in Tenayan Raya  District, one of the cassava-producing villages. It already has a cassava-based joint business group but is constrained in marketing its products. The service activity aims to help young people in Sialang Sakti Village create and use digital marketing to support the increase in sales of KUB SiAkang products. The achievement of activities is measured through observation and FGD with digital marketing groups. The activities carried out include forming digital marketing groups, socialization of digital marketing concepts, training on creating SiAkang social media accounts and digital marketing content, and uploading content created to social media. The result of the activity was the formation of a digital marketing group, increasing the youth's understanding of digital marketing; there was a SiAkang social media account and its digital marketing content.